Jeremy Clarkson pub — officially named The Farmer’s Dog — marks the latest chapter in the outspoken Clarkson’s Farm presenter’s growing rural empire. This countryside pub has quickly become a top destination for fans and food lovers alike. The venture blends local flavor, celebrity charm, and rustic ambiance in the heart of the Cotswolds. For anyone searching for the latest on the Jeremy Clarkson pub, this guide explores the pub’s name, location, menu, prices, and real connection to the hit Amazon series. Whether you’re a Clarkson fan or simply curious about this rural hospitality hotspot, you’ll find all the must-know details here.,
What Is Jeremy Clarkson Pub Called?
Jeremy Clarkson’s pub is officially named The Farmer’s Dog. Formerly known as The Windmill, it was rebranded by Clarkson after acquiring it in 2023. The new name reflects both Clarkson’s tongue-in-cheek humor and the rural farming narrative he’s built with his Diddly Squat brand.
From The Windmill to The Farmer’s Dog
The original pub, a local favorite called The Windmill, had a loyal community base. Clarkson revitalized the space with new branding, tying it into his popular persona and agricultural ventures.
The Story Behind the Name
The Farmer’s Dog symbolizes loyalty, the countryside, and a touch of whimsy. It aligns with Clarkson’s existing assets:
- Diddly Squat Farm Shop
- Hawkstone Lager and Cider
- Clarkson’s Farm (Amazon Prime series)
Together, these projects form a cohesive rural lifestyle brand under Clarkson’s growing business portfolio.
Where Is Jeremy Clarkson Pub Located?
Jeremy Clarkson Pub Location Explained
The Farmer’s Dog is located in Asthall, near Burford, in Oxfordshire, England. This quaint Cotswolds village offers idyllic countryside charm and historical architecture.
Where Is Jeremy Clarkson Pub on the Map?
Full Address:
The Farmer’s Dog Pub
Asthall, near Burford
Oxfordshire, England
OX18 4HW
| Mode of Travel | Approximate Details |
|---|---|
| By Car | ~1.5 hours from London |
| By Train | Closest station: Charlbury |
| By Bus | Regular services from Oxford or Witney |
How Much Did Jeremy Clarkson Pay for His Pub?
A Look at the Purchase Price
Clarkson reportedly bought the pub for under £1 million, a notable investment considering the property’s rural location and brand potential.
Was It a Smart Investment or a Risky Bet?
Although the opening attracted crowds, Clarkson has described it as a “disaster,” referencing staffing shortages, overcrowding, and unexpected maintenance issues.
Estimated Investment Overview:
| Category | Estimated Cost |
| Property Acquisition | £950,000 |
| Renovations & Interior | £100,000–£150,000 |
| Staff & Operations | £50,000+ annually |
| Licensing & Utilities | £20,000+ annually |
Why Did Clarkson Open a Pub?
From Television to Hospitality
Opening The Farmer’s Dog is a natural extension of Clarkson’s growing empire. With Hawkstone Lager gaining national traction, launching a pub provides a physical venue to showcase his farm-grown products.
Connecting with Diddly Squat and Hawkstone
The pub doubles as a marketing engine for Hawkstone Lager and Cider, produced in partnership with a local brewer. Every drink and dish supports local agriculture and boosts Clarkson’s sustainability image.
The Farmer’s Dog Pub Experience
What’s on the Menu?
Expect classic British pub fare with a focus on local sourcing. The pub’s kitchen uses ingredients from regional farms, echoing the ethos of Clarkson’s Farm.
Farm-to-Table Offerings:
- Braised lamb pies
- Crispy fish and chips
- Pork shawarma wraps
- British cheese boards
- Fresh baked sourdough
What to Drink
- Hawkstone Lager & Cider
- English craft beers
- Locally sourced organic wines
- Spirits from UK micro-distilleries
Sample Menu with Prices:
| Item | Price |
| Lamb Pie | £14.50 |
| Pork Shawarma Wrap | £11.95 |
| Fish & Chips | £13.00 |
| British Cheese Platter | £9.95 |
| Hawkstone Lager Pint | £5.50 |
What Does the Pub Look Like?
Rustic Design Meets Clarkson’s Style
The interior preserves traditional Cotswold charm with wooden beams, stone fireplaces, and cozy furniture. There’s also a large beer garden that draws crowds on sunny weekends.
Visual Aesthetic
Photos show rustic tables, vintage signage, and walls decorated with farming memorabilia and Hawkstone branding. The ambiance is relaxed but not pretentious.
Visitor Feedback and Public Reception
Launch Day and Early Reviews
Upon opening, The Farmer’s Dog saw huge turnouts, with patrons queuing for hours. While the pub atmosphere and drinks were praised, delays and staff limitations were common critiques.
Clarkson’s Commentary
Clarkson humorously admitted the venture was overwhelming. “I didn’t expect to lose that many pint glasses in one day,” he quipped.
Problems and Controversies
Growing Pains of a Rural Pub
Despite initial excitement, the pub faced:
- Stolen glassware
- Inadequate restroom facilities
- Inexperienced staff
- Overcrowding on weekends
Timeline of Issues:
| Date | Notable Incident |
| August | 1st-day overcrowding |
| September | Theft of pint glasses |
| October | Staff shortages reported |
| November | Garden toilet vandalized |
How to Visit Jeremy Clarkson Pub
Visitor Information
Opening Hours:
Daily: 12 PM – 11 PM (subject to seasonal changes)
Parking: On-site spots are limited; street and overflow parking available nearby.
Travel Tips
- Arrive early or mid-week to avoid peak crowds
- Use public transit from Oxford for ease
- Weekday evenings offer a more relaxed vibe
Travel Guide:
| From | Approx. Travel Time | Best Route |
| London | 90 minutes | Car via M40 |
| Oxford | 45 minutes | Bus A or B |
| Charlbury | 20 minutes | Taxi from station |
Is the Pub Featured on Clarkson’s Farm?
Season 4 Highlights
Season 4 of Clarkson’s Farm includes behind-the-scenes moments from the pub’s opening. From licensing hurdles to logistical meltdowns, the pub storyline adds drama and authenticity.
Integration with the Series
Clarkson used Clarkson’s Farm to highlight rural business challenges — with The Farmer’s Dog offering real-life insight into hospitality struggles in small villages.
What’s Next for Jeremy Clarkson Pub?
Will He Continue the Business?
Clarkson stated this might be his final business venture. Despite the chaos, he has not confirmed whether the pub will expand or evolve in future seasons.
Strategic Value
The pub supports Clarkson’s broader brand ecosystem. Whether it makes long-term profit or not, it reinforces the narrative of a celebrity learning to live like a farmer.
Final Verdict – Is The Farmer’s Dog Worth Visiting?
| Pros | Cons |
| Unique celebrity-owned venue | Long wait times on busy weekends |
| Authentic local ingredients | Limited indoor seating |
| Farm-fresh drinks & meals | Pricing on the higher end |
| Integrated with TV series | Seasonal service inconsistencies |
If you’re a fan of Clarkson, rustic pubs, or rural food culture, The Farmer’s Dog offers a one-of-a-kind countryside experience. Just bring patience — and maybe your own glass.
Also Read:Jeremy Clarkson Children: Private Lives of the Top Gear Star’s Family Revealed
FAQs
Where is Jeremy Clarkson pub?
In Asthall, a village near Burford in the Cotswolds, Oxfordshire.
How much did Jeremy Clarkson pay for his pub?
Reports suggest just under £1 million for the property and renovations combined.
What is Jeremy Clarkson pub called?
The pub is named The Farmer’s Dog.
When did Jeremy Clarkson pub open?
Jeremy Clarkson’s pub opened in mid-2024, following several months of renovation and preparation. The opening weekend drew large crowds and media coverage.
What is Jeremy Clarkson’s new pub?
Jeremy Clarkson’s new pub is The Farmer’s Dog, located in Asthall. It was previously known as The Windmill before he bought and rebranded it.
Can you eat at Clarkson’s pub without booking?
Yes, walk-ins are welcome but expect delays on weekends. Bookings are encouraged.
Is The Farmer’s Dog featured in Clarkson’s Farm?
Yes, it appears prominently in Season 4 of the series on Amazon Prime.
Conclusion
Jeremy Clarkson’s pub, The Farmer’s Dog, has become more than just a countryside getaway — it’s a symbol of his evolving rural brand. Set in the heart of the Cotswolds, it blends local flavor, celebrity ownership, and real-world challenges featured in Clarkson’s Farm. Whether you’re a fan of the show or simply curious about unique British pubs, this venue offers a mix of charm, chaos, and character. While it may face growing pains, it’s undoubtedly a must-visit destination for anyone exploring Oxfordshire.
