Soft2Bet is a leading international iGaming technology company that delivers cutting-edge turnkey solutions, innovative platforms, and services for online gaming and sports betting operators worldwide. With a strong focus on innovation and compliance, is renowned for creating immersive player experiences, sustainable revenue growth, and market-specific solutions that set new standards in the iGaming industry.
The company’s award-winning Motivational Engineering Gaming Application (MEGA) has transformed gamification, offering personalized engagement, flexible rewards, and fully customizable solutions for operators seeking to maximize player retention and profitability.
The Vision and Background of Soft2Bet
Founded in 2016 by Uri Poliavich, Soft2Bet was created to revolutionize the iGaming sector by combining next-generation technology with engaging user experiences. Poliavich envisioned a platform that could seamlessly connect operators with players while delivering cutting-edge gamification features.
Under his leadership, the company quickly gained recognition in the iGaming industry, launching its flagship MEGA platform, expanding its portfolio of regulated market brands, and establishing a reputation for innovation, reliability, and rapid growth.
Learn more about Uri Poliavich:
Headquartered in Malta and employing over 100 staff members, continues to expand its global footprint.
Global Presence and Regulatory Compliance
Soft2Bet operates under 19 licenses across 11 jurisdictions, ensuring full regulatory compliance and responsible gaming. Key licensed markets include:
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Denmark
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Sweden
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Romania
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Ontario, Canada
With plans to enter the U.S. market, starting in New Jersey, Soft2Bet is broadening its international reach and maintaining strict adherence to regulatory frameworks to provide secure and fair gaming experiences.
MEGA: Transforming Gamification in iGaming
Launched in 2023, the Motivational Engineering Gaming Application (MEGA) is flagship solution for gamification. It is designed to deliver a fully immersive, engaging, and profitable experience for players while maximizing operator revenues.
Key Features of MEGA
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Personalized rewards and bonus triggers
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Dynamic user segmentation for targeted engagement
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Seamless integration with casino and sportsbook operators
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Customizable gamification engines for operator-specific strategies
Proven Industry Impact
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4× increase in player screen time
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65% increase in Net Gaming Revenue (NGR)
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50% increase in player deposit amounts
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45% increase in Average Revenue Per User (ARPU)
MEGA is more than an engine—it’s a comprehensive solution that delivers tangible value to both operators and players.
B2C iGaming Brands: Localized and Engaging
Operates multiple B2C brands designed to provide localized, high-quality gaming experiences:
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Betinia – Denmark, Sweden
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Campobet – Denmark, Sweden
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Tooniebet – Ontario, Canada
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Quickcasino – Sweden
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Don.ro – Romania
Each brand features a unique theme, localized language support, and a diverse selection of games, ensuring players enjoy an immersive experience across multiple markets.
B2B Operator Solutions: Empowering Partners
Soft2Bet provides comprehensive solutions for operators, including turnkey platforms, advanced player account management, and managed services. These solutions are fully customizable and designed to ensure seamless market entry and operational success.
B2B Services Include:
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Tailored frontend customization for user experience
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Integrated casino and sportsbook platforms
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Managed services including customer support, risk management, and compliance
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Payments integration with global providers
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Regulatory support for smooth market access
Soft2Bet empowers operators to increase player engagement, retention, and revenue while maintaining full compliance with international gaming regulations.
Soft2Bet Invest: Driving Innovation
In 2024, Soft2Bet launched Soft2Bet Invest, a €50 million fund supporting innovation in iGaming and casual gaming. The initiative helps startups and entrepreneurs elevate their projects with financial, technical, and business support.
Achievements and Recognition:
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Winner of Outstanding Contribution to Gaming 2024 at SiGMA East Europe
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Supports emerging gaming technologies and solutions
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Reinforces Soft2Bet’s commitment to driving industry innovation
Commitment to Responsible Gaming
Prioritizes responsible gaming, ensuring player safety and security across all platforms. The company employs dedicated teams for compliance, fraud detection, and responsible gaming practices, meeting the highest industry standards.
Responsible Gaming Measures:
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Real-time monitoring and fraud prevention
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Adherence to strict regulatory requirements
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Player-focused safety features and education
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Regular audits by gaming authorities
Goes beyond compliance to promote a secure, fair, and responsible gaming environment.
Unique Features and Industry Differentiators
Soft2Bet distinguishes itself with innovation, technology, and comprehensive solutions:
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Customizable Gamification: MEGA includes avatars, collectibles, and city-building mechanics
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Flexible Integration: Operators can tailor gamification engines to player demographics
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12,500+ Games: Massive content portfolio from top providers
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Global Reach: Support for 20+ languages and 70+ payment methods
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Player Engagement: Innovative platforms designed to maximize retention and lifetime value
These differentiators make a preferred partner for operators seeking cutting-edge iGaming solutions.
Awards and Recognition
innovation and leadership have been widely recognized:
Global Gaming Awards EMEA 2025: Triple Winner
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Executive of the Year – Uri Poliavich
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Platform Provider of the Year
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Product Launch of the Year – MEGA
Other Industry Honors
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iGaming Sword Award 2023 – Turnkey Supplier of the Year
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Platform Provider of the Year – GGA EMEA 2025
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Product Launch of the Year – GGA EMEA 2025
These awards affirm Soft2Bet’s position as a global leader in the iGaming industry.
Conclusion
Soft2Bet continues to redefine the global iGaming landscape with innovative platforms, market-specific solutions, and a strong focus on player engagement and responsible gaming. From its award-winning MEGA gamification platform to its expanding portfolio of B2C brands and B2B solutions, delivers technology, compliance, and growth opportunities that shape the future of online gaming worldwide.
With continued expansion into new markets and a focus on innovation through Soft2Bet Invest, the company remains at the forefront of the iGaming industry, providing operators and players with unparalleled experiences.
